10 growth marketing experts share their 2022 predictions and New Year’s resolutions – TechCrunch

10 growth marketing experts share their 2022 predictions and New Year’s resolutions – TechCrunch

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year.

Setting aside the holiday spirit, this has been a difficult year for growth professionals. Most are still adapting to pandemic-driven changes to consumer habits, but Apple’s new privacy options and the impending death of the browser cookie are making it more difficult to reach the right consumers. Growth marketers have a wide variety of tools available, but which ones do the pros use?

We reached out to 10 growth marketing experts to find how they were preparing for 2022 and to ask they had any New Year’s resolutions to share.

Help TechCrunch find the best growth marketers for startups.

Provide a recommendation in this quick survey and we’ll share the results with everybody.

The answers and advice we received were as varied as the people we polled, but nearly all of them indicated that learning — e.g., analytics training, getting started with AI tools, etc. — was high on their to-do list. “Google Analytics 4 is the new default in 2022 and beyond, so get ready to relearn how to configure your analytics reporting in a way that makes sense for your organization,” said Richard Meyer of Tuff.

Kate Adams, SVP of marketing at Validity, said it’s important to keep honing one’s skills, but growth marketers shouldn’t feel compelled to become experts at everything: “Overall, there’s more value in being able to articulate what your problems are and develop strategies to fix them than to be a technology savant gobbling up whatever solution you can get your hands on.”

Our questions also addressed the future of influencer marketing, which automation tools they’re working with and recommending to clients and whether they’re continuing to invest in short-form videos.

Here’s the full list of who we spoke to:

  • Jonathan Martinez, founder, JMStrategy
  • Kate Adams, SVP of marketing, Validity
  • Richard Meyer, growth marketer, Tuff
  • Bas Willems, head of marketing, DataSnipper
  • Gus Ferguson and Alyssa Crankshaw, co-founders, Ascendant
  • Shane Hegde, founder and CEO, Air
  • Tracey Wallace, director of marketing, MarketerHire
  • Greg Sheppard, CMO, Templafy
  • Lauren Kelly, CMO, ThoughtExchange

Jonathan Martinez, founder, JMStrategy

What are your 2022 growth marketing resolutions?

In 2022, the companies that come out on top will be those that unlock iOS 14 and leverage influencers. My goal is to continue testing everything on iOS 14, such as optimal account structures, bidding, flows and more. I’m really interested to see how channels/MMPs/etc. evolve and what types of measurement betas they all roll out.

Equally as important to me is to continue leveraging the power of influencers. I think we’re still less than 10% of the way there on how impactful influencers will be in the next decade. Utilizing TikTok’s creator marketplace, platforms such as Billo for UGC content, etc., are all tactics that I’ll be employing.

There was a lot of discussion …….

Source: https://techcrunch.com/2021/12/23/10-growth-marketing-experts-share-their-2022-predictions-and-new-years-resolutions/

Youtube Marketing