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Today’s digital marketers are swimming in such a sea of data that sometimes it feels like you’re simultaneously drowning and treading water. Then, artificial intelligence walks majestically into the sea of data to serve as your life jacket.
There has been a lot of hype around artificial intelligence over the past few years as it plays a massive role in transforming businesses and strengthening industries. It is changing how we do business, especially with the recent crisis’ effect on the economy.
AI has gone beyond Rosie the Robot to IBM’s Watson and now functions as an aid to humanity. The reality is that technology, especially AI, is making great strides in market penetration and will continue to do so in the years ahead. It’s also safe to say that the digital marketing industry is constantly evolving, and new technologies emerge every day. Thus, there is no doubt that some of these technologies can dramatically change our understanding of the online consumer journey.
We’ve seen a surge in Chatbot technology over the last few years, and it’s no news that this trend is set to continue as AI becomes even more advanced. According to recent research by Semrush, 40% of marketing and sales departments prioritize AI technology and machine learning for their success more than any other department.
The question is: how will AI impact digital marketing in 2022?
One critical aspect of targeted marketing is convincing your prospect. However, how can you convince someone you don’t know?
Whether in virtual assistants, predictive customer segmentation or smart design for personalized customer experiences, AI is the future of digital marketing in the coming year.
Marketing that targets people based on their general preferences is more valuable than traditional advertising. And with artificial intelligence at our disposal, marketers can use individualized data to determine whether customers will be interested in a product before asking them to pay anything at all.
Related Article: 5 Ways Small Business Owners Can Benefit from Artificial Today
Marketing automation and personalization
Wondering if you could automate your content production and have it perfectly personalized at the same time? Yes, you can. Marketing automation and personalization with artificial intelligence is a great combination that brings out a unique level of customization in marketing. With this, businesses can gain a significant edge in the war for clients, driving up sales and revenue in the post-pandemic era.
Can you hear it? That faint sound of artificial intelligence surrounding you as you read this? It’s coming from your email inbox — an automated email from the service you signed up for. It is automated yet personalized.
Marketers can use AI solutions to automate pay-per-click (PPC) advertising, display advertising, conversion rates, search engine marketing (SEM), keyword research, SEO, social media marketing (SMM) and website analytics.
Related Article: How AI Is Driving Marketing Automation
Predictive analytics-driven personalized recommendations
The team at Facebook developed a project called Rosetta. This project focuses on leveraging AI and machine learning to understand texts in images and videos …….