5 Women On Buying Beauty Products with Explicit Names – Stylist Magazine

5 Women On Buying Beauty Products with Explicit Names – Stylist Magazine

“Once upon a time, giving make-up sexual names might have been considered subversive. But, in my opinion, that sell-by-date expired around 2008 and now the culture has moved on. These days, thankfully, there is far more dialogue around sex, particularly with regards to women’s agency and pleasure. But it doesn’t seem as though brands have moved with the times at all. 

“Whenever I see a lipstick or blusher named after a sex position, I find it woefully out-of-step with the times. Not only do I find it cheap and condescending that products marketed to women are so heavily gendered, but I also think that continuing to use sexual names in this wink-wink manner actually cements the idea that sex is dirty, shameful and embarrassing. 

“I’m sure that most brands only choose these names with the intention of conjuring some allure – but really, most women are going to buy a mascara because it matches their lashes, not because it’s named after a night of passion.”

– Chrissie

Source: https://www.stylist.co.uk/beauty/explicit-makeup/604490

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