How do you start an e-commerce business in 2022?
With the global e-commerce market set to hit $5.1 trillion in 2026, it’s no surprise that e-commerce product businesses are one of the fastest growing sectors of the small business population. If you want to start an e-commerce business in 2022, here are 7 steps to help you get started.
Before you do anything else, work out what it is you want to sell, and who you want to sell it too. Customer research is absolutely crucial when it comes to launching a successful business.
Many people start product businesses because they want to create or curate products that they love. Being passionate about what you sell is absolutely vital, but so is having a market for your goods.
Talk to as many people as you can about your ideas. If you’re not sure where to start with gathering feedback, take a look at The Mom Test book. Most people do not spend enough time on this stage, but it can be absolutely invaluable to help you avoid costly mistakes.
The benefit of e-commerce is that you can reach customers over a wide geographic area, so keep that in mind when you are doing your research. Why not reach out online to your ideal customer, wherever they are, and talk to as many as you can?
Decide on your product range
Decide on what it is that you actually are going to be offering your customer
Armed with research from your ideal customers, you can start to put together the actual range that you want to sell. Don’t get pulled into the idea that you have to launch with everything. Having a small range, or even one item, can be a great way to get started and help you learn as you go along. That’s the beauty of e-commerce, there is no shop floor to fill, so don’t be afraid to keep it highly edited.
Postage and Packaging
Identify how you are going to package and ship your products
Hardly the most exciting topic, but essential nonetheless. Before you start sending out your products to customers, you need to work out how you are going to be packaging and sending them.
Make sure that your packaging is sturdy and fit for purpose – nothing puts customers off quicker than a damaged item. When the item is in it’s package, try shaking it. If you can hear it moving, ask yourself if you need to add anything to protect what’s inside. Mail an item to yourself as a test run to check the condition that it arrives in.
Be aware that many customers will appreciate recyclable and zero-plastic packaging. Keep a close eye on the costs of both the packaging materials as well as the postage costs. Try and resist the lure of branded packaging which can drive prices up way …….