We understand making good and compelling videos can be difficult. In order for you to make videos that meet TWU’s branding and accessibility standards, we have put together these guidelines.
- Ring Light + Tripod
- Phone with a minimum video resolution of 1920×1080
- Lavalier mic for phone or this option for iPhone only
- Shotgun Microphone
- Editing software: Apple iMovie, Microsoft Movie Maker, Final Cut Pro, or Adobe Premiere, KineMaster, WeVideo or InShot
- Other recommend application: Teleprompter (you can find free teleprompter apps in most app stores on mobile devices; PromptSmart is an example of a free, easy to use one)
If you use free video editing software, you must choose the option to remove the company’s branding/watermark.
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Photo Release Form: Whether they are faculty, staff or students, anyone on camera must complete the TWU Photo Release Consent Form.
Logo use: Use current TWU logos on lab coats, print materials on walls or embedded in the video itself. Ensure these logos and branding follow TWU brand guidelines. The Office of Marketing and Communication has branded backdrops and banners that can be checked out in Denton for department use in videos. Houston and Dallas should check with the Student Life or Admissions offices for banners and backdrops that can be checked out by departments.
What not to wear: Wear solid colors that will not conflict with your surroundings or background. For example, if your wall is white, refrain from wearing white. Avoid distracting/busy patterns. Avoid attire featuring other universities, and when possible, colors clearly associated with other schools, such as burnt orange or green.
Outdoor filming: Find shade on a sunny day to avoid harsh light. It will reduce shadows on your face and any squinting. Cloudy days are great. Morning/evening when the sun has yet to fully rise/set also provides great lighting. Be mindful that wind noise can affect audio.
Indoor filming: Make sure there isn’t a bright light (from a lamp, window, etc.) behind you, as it will overpower you and cause you to be in a shadow. Remember, different light sources are different colors, so that may affect your outcome.
Audio: If someone will be talking in your video, find a location that has little-to-no background noise. Use a lavalier or shotgun microphone to capture clean audio. If you are using the microphone on your phone, make sure it is close to your subject for any shots including dialogue.
Filming: Film horizontally (preferably) throughout the entirety of the video as this will be usable on most social media platforms. Avoid any shaking during your shots by using a tripod or makeshift stand for your phone. If your shot requires movement, walk at a slow pace while steadying your hands to focus on the subject. Avoid movement while recording …….