Over the past few years, videos have been enjoying a meteoric rise fueled by growth in mobile usage, evolving consumer habits, and the increasing popularity of streaming services and social media platforms. Social media videos today continue to push boundaries, with more than 85 per cent of marketers using them as a significant part of their digital marketing efforts.
Posting videos on social media platforms help the brand build trust and connect with potential customers, improve lead generation, and boost conversions. However, the growth of these channels also means more competition; it’s easy for your video to get lost in the avalanche of content posted on different platforms every day.
That being said, creating and developing video content has never been easier. With the increasing number of tools and apps such as InVideo offering customers intuitive interfaces and templates, almost anyone can create attractive and engaging videos effortlessly.
Let’s see how you can create amazing social media videos that grab instant attention and stand out from others in today’s evolving digital landscape.
Always Start With a Well-Designed Strategy
Shooting videos and bringing them in front of your followers is a satisfying experience when looking at the engagement they inspire. However, before creating content for social media, make sure to have a clear plan about your videos and the video marketing strategy.
Ask yourself what you’re trying to achieve with these videos—attract followers, increase brand awareness, improve sales, or get more subscribers?
Have a clear understanding of your objectives and see that they align with your business goals. A well-planned strategy also enables you to evaluate the success and effectiveness of your digital marketing campaign.
Invest in Equipment
Social media is one of the most popular components of any content marketing strategy. The reason is the low cost and minimal investment associated with it. Most social media users look for appealing, valuable content and don’t demand professional-quality production. So, you need not spend on expensive equipment to win the social media video marketing game.
You can even use your smartphone to record short, entertaining clips. Invest in some cheap, basic necessities like lighting, a tripod, external microphones, and other accessories for improved convenience and improved quality of videos. You can also invest in a video camera if your budget permits.
With some experience, you can even use an easy online video editor to edit and repurpose videos; a sophisticated, premium tool is no longer necessary.
Keep Your Videos Short
With so much to focus on nowadays, we can concentrate our attention on one thing for only a short time. The increasing volume of content on the internet and the urge to find new things leads us to switch between topics more frequently.
The same applies to social media videos. As attention spans reduce, you should ensure your videos are short and crisp. Even if your content is useful, few people would want to watch …….