Is Your Business Ready for Augmented and Virtual Reality? Its Coming – CMSWire

Is Your Business Ready for Augmented and Virtual Reality? Its Coming – CMSWire



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Adobe Stock

Augmented reality (AR) and virtual reality (VR) technology have the potential to offer consumers a more immersive online shopping experience, with more immersive experience compared with the flat, 2D grids of product photos that have typified online shopping for the past two decades.

The technology is also making ecommerce more natural, intuitive, and social, offering shoppers new ways to discover, learn about, interact with and purchase products in photorealistic virtual store environments.

By 2024 there will be an estimated 1.7 billion mobile augmented reality (AR) users worldwide, a rise of 1.5 billion from the 200 million seen in 2015, according to recent data by Statista, and a Snap commissioned study from Deloitte Digital found interacting with products that have AR experiences leads to a 94% higher conversion rate.

“When we shop in a physical store, it’s a three-dimensional experience that we often enjoy with family or friends,” said Neha Singh, founder and CEO of Obsess, an augmented and virtual reality software platform for experiential shopping. “AR and VR now let us re-create that experience online.”

Virtual and Augmented Reality Stores to Explore and Interact With

She pointed out the technology also lets consumers explore and browse virtual stores in the same way they explore videogame environments, navigating through different sections of the store and clicking on products and collections to engage with and learn about them.

“Consumers are looking for interactive, immersive experiences that they can enjoy safely from the comfort of their own homes, on whatever device and at whatever time they choose, and AR and VR are enabling that,” she said.

Related Article: Has Augmented Reality for Marketing Finally Come of Age?

AR Proves Enticing for Younger Shoppers Acclimated to the Tech

For many, AR-enabled ecommerce provides a more engaging and enjoyable online experience for consumers, but as with any new product, technology or experience, consumers have a learning curve when it comes to AR and VR.

“Younger shoppers who grew up living much of their lives on their mobile phones and interacting with each other and with brands through videogames, esports and social media are obviously the most likely group to embrace new technologies, but other generations are coming along, too,” said Singh.

She noted the pandemic has been a tailwind for AR/VR adoption, as more people globally took up videogaming, purchased in-home fitness technology and tried VR headsets for the first time.

From her perspective, AR/VR tech offers an entertaining and highly immersive virtual shopping experience that many consumers love once they try it.

“We expect adoption of AR/VR headsets to continue to increase as the technology and user experience improves and as awareness grows, as they provide immersive experiences that are unparalleled,” she said.

Related Article: Immersive Experiences: Be There or Be Left Behind

Giving Consumers a Better View of the Product Through AR and VR

Ashley Crowder, co-founder and CEO of VNTANA, which helps businesses upload existing 3D designs or 3D scans and create an immersive ecommerce and web-based augmented reality experiences, said their clients have found AR gives consumers …….

Source: https://www.cmswire.com/customer-experience/augmented-reality-experimentation-ecommerce-and-your-customer-base/

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