The performance marketing agency caps off a year of rapid growth with internal leadership promotions
Los Angeles, CA –News Direct– Klay Media
Klay Media, the leading Los Angeles-based performance marketing agency, today announces that Seth Thomas has been promoted to Chief Operating Officer (COO) and Dakota Neel has been promoted to Vice President of Account Management. These key leadership changes will enable Klay Media to continue its strategic growth in 2022,
Since joining Klay Media in May of 2021 as a Vice President, Thomas has been responsible for overseeing growth efforts across the company, spearheading the launch of Klay Discovery, a new strategic offering that uses data-driven insights to help publishers expand their reach, cultivate an engaged audience, and converts content into sustainable affiliate marketing revenue channels. In his new role, Thomas will work in tandem with CEO Mike Pollack to manage the continued growth of Klay Media’s core operations while leading efforts on a new product launch in the first half of 2022.
As Vice President of Account Management, Neel will lead the agency’s Mobile Services Department, managing the growth and direction of the company’s mobile advertising strategy, media, and operations. While serving as Klay Media’s Director of User Acquisition and Account Management, she oversaw the business development efforts and led the Mobile Services Department through a period of hypergrowth, expanding the mobile advertising business 250% quarter over quarter in 2021.
“Dakota and Seth both made an immediate impact upon their hiring, and Klay Media’s rapid growth throughout 2021 is a testament to their leadership capabilities,” said Mike Pollack, founder and CEO of Klay Media. “Their strategic vision will guide us into 2022 as we continue to deliver tangible business results to our partners while efficiently scaling our own operations and offerings.”
Over the past year, Klay Media has expanded its product offerings, launching three new marketing channels while continuing to strengthen its existing services in mobile user acquisition and affiliate marketing. In 2021 Klay Media grew its portfolio of clients by more than 25%, leveraging results-driven digital marketing strategy for leading CPG, food & beverage, and financial services brands. The company more than doubled the size of its team over the course of the year, building organizational growth around a purpose-driven workplace culture.
As the digital marketing industry continues to evolve in 2022, Klay Media plans to build out its robust digital growth offerings by launching new marketing channels that will provide brands and publishers with the tools to optimize user experience, build out SEO-focused content strategies, and improve the accuracy of mobile app campaigns.
About Klay Media
Klay Media is an agency built to grow the modern brand ecosystem. Klay Media delivers tangible business results for our 50+ partners through a combination of strategic insights, conversion-based buying tactics, advanced data analytics and proprietary technology that allows us to work lockstep with brands to efficiently scale businesses from consideration to advocacy. Klay Media works with a wide range of brands, from start-ups to Fortune 500 businesses across financial service, media and entertainment, CPG, online retail, and more. Klay Media includes the namesake client-agency, Klay Discovery (a publisher monetization …….