This week, TikTok’s makeup artists and beauty enthusiasts can’t get enough of the rainbow contour. Popularized by the likes of @rikkisandhu and @serenalakkiss, the technique involves strategically drawing thick stripes of cream blush, bronzer, and concealer, and blending everything in with a makeup sponge. It isn’t just cheeks, either, the method is being used to contour the entire face, including the jawline, chin, nose and forehead. The result? Expertly applied makeup in moments, which accentuates bone structure and makes skin glow in all the right places.