Virtual roundtable: Bespoke possibilities in luxury design • Hotel Designs – Hotel Designs

Virtual roundtable: Bespoke possibilities in luxury design • Hotel Designs – Hotel Designs

There are a plethora of well-documented benefits linked to selecting bespoke products in a luxury brief – it eliminates the need to flex or drastically change the interior design scheme, for starters. Bespoke is therefore, in many if not all scenarios, the best and most preferred solution among leading designers where budget is no barrier. Or is it? In association with the bespoke lighting experts at Dernier & Hamlyn, we recently invited a cluster of leading interior designers and world-renowned lighting experts in order to explore the bespoke possibilities in luxury design. As well as understanding today’s perception of ‘luxury’ among clients and guests alike, we were intrigued to also understand the pitfalls designers should avoid when deciding to go bespoke.

Meet the panel: 

Hamish Kilburn: How have hotel operators’ perception of luxury design changed over the past few years? Is what used to be considered luxury now standard? And what does this mean for designers in ensuring their schemes exude luxury?

Justin Wells: We pontificate over luxury so much – it’s just like defining colour! Firstly, it’s very important to know your audience – and that includes understanding cultures and demographics. In our experience, luxury in North America has been around legacy brands. In more perhaps progressive markets, such as South East Asia, for example, they are certainly trying to reposition luxury to be more lifestyle. In the region of the Middle East, which is where I am now, the perception of luxury is to make up for lost time. Elsewhere, in more mature markets, such as Europe, there’s certainly a reinvention happening at the moment, which is very exciting.

HK: You talk about perception, which makes me want to bring in social media and this demand for ‘accessible luxury’ into the conversation. Has that damaged the integrity of luxury hospitality?

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Source: https://hoteldesigns.net/industry-news/virtual-roundtable-bespoke-possibilities-in-luxury-design/

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